Blog – FabriX

Blog

2026.08.31 Technology

(English) Curation Over the Feed: What Balenciaga x Substack Signals for the Future of Fashion

(English) Balenciaga becomes the first luxury house to partner with Substack. Discover how curated communities, direct reader relationships, and AI search optimization are replacing mass social feeds.

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2026.08.31 Technology

(English) The Battle for Your Silhouette: How AI Wearables & Smart Glasses Are Forcing Fashion Tech’s Next Evolution

(English) From Avi Schiffmann’s Friend AI pendant to Google and Gentle Monster’s smart glasses, explore the friction between Wearable Tech and Fashion Tech—and how FabriX bridges the gap.

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2026.08.31 Technology

(English) How AI Is Solving Fashion’s Fitting Room Crisis & Driving E-Commerce Sales

(English) Discover how AI fitting room technology—from Google Cloud Gemini to NVIDIA-backed CATCHES—is ending fit uncertainty, slashing return rates, and boosting e-commerce sales.

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2026.07.27 Technology

(English) Choice Fatigue Meets AI: What the Phia Case Study Reveals About Fashion’s Next E-Commerce Era

(English) McKinsey and BoF report shopper fatigue in 2025. AI-powered personalization is fashion’s answer — here’s what the Phia case study reveals about the future of fashion tech and e-commerce.

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2026.07.23 Technology

(English) Beyond the Screen: How FabriX is Rewriting the Rules of Fashion Retail with Phygital Design

(English) Discover how FabriX won the Silver A’ Design Award 2026 at ComplexCon with a Gen Z-targeted, “phygital” retail experience powered by AR and AI.

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2026.07.23 Technology

(English) From Florence to Paris: How FabriX Became Fashion’s Super-Connector at Pitti Uomo & VivaTech 2026

(English) From Pitti Uomo 110 to VivaTech 2026, FabriX is proving that fashion and tech aren’t separate worlds. Here’s how the platform is building the infrastructure connecting emerging designers to global markets.

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