News – FabriX

News

2026.08.31 Technology

Curation Over the Feed: What Balenciaga x Substack Signals for the Future of Fashion

Balenciaga becomes the first luxury house to partner with Substack. Discover how curated communities, direct reader relationships, and AI search optimization are replacing mass social feeds.

Read More
2026.08.31 Technology

The Battle for Your Silhouette: How AI Wearables & Smart Glasses Are Forcing Fashion Tech’s Next Evolution

From Avi Schiffmann’s Friend AI pendant to Google and Gentle Monster’s smart glasses, explore the friction between Wearable Tech and Fashion Tech—and how FabriX bridges the gap.

Read More
2026.08.31 Technology

How AI Is Solving Fashion’s Fitting Room Crisis & Driving E-Commerce Sales

Discover how AI fitting room technology—from Google Cloud Gemini to NVIDIA-backed CATCHES—is ending fit uncertainty, slashing return rates, and boosting e-commerce sales.

Read More
2026.07.27 Technology

Choice Fatigue Meets AI: What the Phia Case Study Reveals About Fashion’s Next E-Commerce Era

McKinsey and BoF report shopper fatigue in 2025. AI-powered personalization is fashion’s answer — here’s what the Phia case study reveals about the future of fashion tech and e-commerce.

Read More
2026.07.23 Technology

Beyond the Screen: How FabriX is Rewriting the Rules of Fashion Retail with Phygital Design

Discover how FabriX won the Silver A’ Design Award 2026 at ComplexCon with a Gen Z-targeted, “phygital” retail experience powered by AR and AI.

Read More
2026.07.23 Technology

From Florence to Paris: How FabriX Became Fashion’s Super-Connector at Pitti Uomo & VivaTech 2026

From Pitti Uomo 110 to VivaTech 2026, FabriX is proving that fashion and tech aren’t separate worlds. Here’s how the platform is building the infrastructure connecting emerging designers to global markets.

Read More