FabriX — On Fashion’s Digital Frontier
Founded in Hong Kong in 2022, FabriX emerged as a trailblazer in digital fashion, carving out a space on the cutting edge of fashion’s digital frontier. What began as a platform to spotlight emerging creativity has since evolved into a global hub, fusing artistry with technology and redefining how fashion is imagined, produced, and experienced.
Acting as both a catalyst and provocateur, FabriX challenges designers to break conventions and explore the uncharted edges of style. Its influence has already made waves on some of the industry’s most prestigious stages: London Fashion Week FW2023, Paris Fashion Week FW2023 and 2024, and Pitti Immagine Uomo 107. At ComplexCon Hong Kong 2025, FabriX unveiled its cutting-edge AR Kiosk—an industry first that reimagines retail through instant virtual try-ons without physical stock. Beyond innovation, this milestone signals a paradigm shift, empowering designers to create with precision while enabling next-generation consumers to curate their personal style in ways that are both sustainable and boundary-breaking.
The digital fashion exhibition “Play, Pose & Pixel” is a collaboration between the Fédération de la Haute Couture et de la Mode and the Hong Kong Design Centre, curated by FabriX World. Evolving from “Tomorrow Was” — born from FabriX World’s Paris Fashion Week exhibition that explored fashion’s dialogue between past memories and future dreams — this showcase brings the digital couture experience closer to everyday audiences. “Play, Pose & Pixel” extends this imaginative theme, bringing various fashion experiences into everyday life through technology and allowing the public to experience the future of fashion up close.
But FabriX isn’t just about creating spectacles. Through radical collaborations, industry education, and pioneering case studies, it continues to shape the discourse on the future of fashion technology. Named one of HKFDA’s Top 10 Fashion Visionaries of 2024, FabriX is setting the pace for a new era—bridging traditions with technology, cultures with creativity, and pushing fashion ever further into its digital frontier.