Founded in 2014 by Hong Kong designer Derek Chan, DEMO is a fashion label that reimagines masculinity and femininity through the lens of philosophy, poetry, and cultural heritage. With a strong emphasis on gender fluidity, DEMO breaks away from conventional stereotypes to create a world of soft masculinity — where strength meets tenderness, and elegance exists beyond gender norms.
DEMO’s collections often contrast classical tailoring with contemporary styling, drawing influence from classic literature, nature, and art. Designs feature rich textures, including tweed, distressed denim, striped shirting, and traditional fabrics reinterpreted through handmade embellishments and embroidery. Each garment embodies a narrative — transforming wearers into expressive storytellers of their own identity.
Subverting tradition is at the heart of DEMO. Through refined silhouettes, poetic detailing, and a refusal to conform, the brand continues to explore new expressions of selfhood, individuality, and emotional depth in fashion.
