After a triumphant debut at ComplexCon Hong Kong last year, FabriX is thrilled to return in 2025, once again acting as a super-connector between fashion designers and tech innovators.
FabriX bridges advanced digital solutions with the fashion industry, empowering designers and brands to overcome age-old challenges and thrive in an ever-evolving industry.
This year, the spotlight is firmly on an innovative on-demand fashion business model, which redefines how designers and customers interact and engage. At ComplexCon’s marketplace bazaar, we are debuting the digital experience of see now, try now and order now to all visitors.
Central to this exhibition is FabriX’s partnership with three emerging designers, carefully selected for their distinctive aesthetics and shared vision and savviness in social, trend and technology with FabriX. These creators exemplify the fusion of creativity and technology, creating collections that resonate with a new generation of trend-savvy consumers. Visitors will have the opportunity to explore their latest designs, try them on virtually with Augmented Reality (AR) technologies, and place pre-orders directly — revolutionising the traditional fashion retail experience.
In addition, FabriX continues to champion gamification in fashion by collaborating with Roblox once again to create a curated game skin store featuring over 40 designers.
Finally, FabriX further explores Artificial Intelligence, integrating the technology into the mainstream. Powered by cutting-edge AI technology, the marketing campaigns guide visitors through a comprehensive brand narrative crafted by the FabriX team. In the near future, fashion will be driven by technological practices, breaking more traditional boundaries and demonstrating FabriX’s determination to redefine the fashion industry through the power of technology.
