From Paris to Hong Kong: Defining the Future of Fashion With DEMO
FabriX’s signature AR try-ons Kiosk brings next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong’s rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK’s “Deadline” World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony will be joined by three local Hong Kong talents supported by fashion sponsorship. They are Derek Chan, DEMO from Fashion Incubation Programme (FIP), Brun Chan, röyksopp gakkai from DFA Hong Kong Young Design Talent Award (YDTA), and Tiger Chung, Tigers Trolling from The Hong Kong Young Fashion Designers’ Contest (YDC). Together, they will showcase their collections through FabriX’s virtual try-ons via augmented reality, merging local creativity with global innovation.
Together, they highlight Hong Kong’s creative strength and enduring commitment to innovation. FabriX also unveiled an exclusive AR Try-on Kiosk, allowing visitors to virtually “wear” pieces by both Paris Fashion Week participants and rising Hong Kong designers—offering a glimpse into the futuristic realm of instant, digital fashion.
“Play, Pose & Pixel” Digital Fashion Exhibition – Hong Kong Designer Metalook Collection
ABOUT FIP
Where fashion finds its leading edge. Fashion Incubation Programme (FIP) is a programme that inspires, empowers and supports emerging fashion designers and brands. FIP brings together industry heavyweights, creative visionaries and practical resources to help designers learn, grow, push boundaries and build their reputations. FIP is managed by the Hong Kong Design Centre and supported by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region as the lead sponsor.
FIP alumni DEMO by Derek Chan (2023-2025)
Derek Chan is the founder and creative director of DEMO. Holding a Master of Philosophy in Fashion & Textile Design from The Hong Kong Polytechnic University, Derek is known for blending philosophy, poetry, and science into fashion that reimagines traditional masculinity through a contemporary and gender-neutral lens. Most recently, DEMO was honored with the ASIAN BRANDS 60 Award by SIXTYPERCENT Inc., solidifying its position as one of Asia’s most influential fashion voices.
About the Brand & Collection
Founded in 2014 by Hong Kong designer Derek Chan, DEMO is a fashion label that reimagines masculinity and femininity through the lens of philosophy, poetry, and cultural heritage. With a strong emphasis on gender fluidity, DEMO breaks away from conventional stereotypes to create a world of soft masculinity — where strength meets tenderness, and elegance exists beyond gender norms.
DEMO’s collections often contrast classical tailoring with contemporary styling, drawing influence from classic literature, nature, and art. Designs feature rich textures, including tweed, distressed denim, striped shirting, and traditional fabrics reinterpreted through handmade embellishments and embroidery. Each garment embodies a narrative — transforming wearers into expressive storytellers of their own identity.
Subverting tradition is at the heart of DEMO. Through refined silhouettes, poetic detailing, and a refusal to conform, the brand continues to explore new expressions of selfhood, individuality, and emotional depth in fashion.
The Métier Collection by DEMO celebrates the essence of craftsmanship — where technique becomes poetry and every stitch tells a story of human touch. It serves as the brand’s artisanal chapter, showcasing intricate handwork, couture-level detailing, and refined tailoring that elevate DEMO’s philosophy of soft masculinity and gender fluidity into wearable art.
Each piece explores the dialogue between tradition and innovation — merging fine embroidery, hand-beading, and fabric manipulation with contemporary silhouettes. Through this line, DEMO redefines modern craftsmanship for a new generation: personal, emotional, and timeless.
