From Paris to Hong Kong: Defining the Future of Fashion With Tigers Trolling

FabriX’s signature AR try-ons Kiosk brings next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong’s rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK’s “Deadline” World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony will be joined by three local Hong Kong talents supported by fashion sponsorship. They are Derek Chan, DEMO from Fashion Incubation Programme (FIP), Brun Chan, röyksopp gakkai from DFA Hong Kong Young Design Talent Award (YDTA), and Tiger Chung, Tigers Trolling from The Hong Kong Young Fashion Designers’ Contest (YDC). Together, they will showcase their collections through FabriX’s virtual try-ons via augmented reality, merging local creativity with global innovation.

Together, they highlight Hong Kong’s creative strength and enduring commitment to innovation. FabriX also unveiled an exclusive AR Try-on Kiosk, allowing visitors to virtually “wear” pieces by both Paris Fashion Week participants and rising Hong Kong designers—offering a glimpse into the futuristic realm of instant, digital fashion.

“Play, Pose & Pixel” Digital Fashion Exhibition – Hong Kong Designer Metalook Collection

ABOUT YDC

The Hong Kong Young Fashion Designers’ Contest (YDC), which is open to Hong Kong residents with training or experience in fashion design, is considered by many a rite of passage for local designers who want to challenge themselves and gain exposure on the global stage.

Over the years, the role of YDC has evolved alongside Hong Kong’s garment and fashion industries. For years, the contest proved successful at discovering talent, such as Barney Cheng and Cecilia Yau, to meet the needs of established brands. Today, however, it has become a launching pad for up-and-coming designers with the ambition to launch their own labels. Recent YDC designers that have succeeded in building a brand borne out of their own vision and making a name for themselves in Hong Kong and beyond include ARTO. (Arto Wong), DEMO (Derek Chan) , REDEMPTIVE (Wilson Choi), Wilsonkaki (Wilson Yip), Charlotte Ng Studio (Charlotte Ng), YMDH (Jason Lee), gnastiy.com (Viki Tsang) and Kowloon City Boy (Toki Wong) etc.

One of the perks of joining YDC is the opportunity to meet and receive valuable advice from world-famous designers, who are invited to serve on the judging panel each year. Mihara Yasuhiro, Martine Rose, Mug, Hiromichi Ochiai, Andreas Kronthaler and Margareta van den Bosch are among the big names that have previously acted as YDC’s VIP Judges.

YDC award winner Tigers Trolling by Tiger Chung (2025)

About the Brand & Collection

Tigers Trolling, founded in Hong Kong by Tiger Chung, is an avant-garde fashion label critiquing modern consumerism and elitism. Through deconstructing traditions, upcycled materials, signature cuts, the brand creates elegant yet absurd pieces that challenge conventions while prioritizing wearability and longevity.

The collection “Bior” employs bootleg design techniques to merge haute couture tailoring with the raw aesthetics of grassroots life. It reimagines fan covers as ornate hats, mimics the texture of plastic bags, and incorporates the clashing colours of neon lights. The gown creates a blurred, luminous effect through prints of varied materials, evoking the glare of neon-lit nightclub signage. With deconstructed tailoring and exaggerated proportions, the designs capture laborers’ emotional tensions, expressing both the desolation and vitality of street life. Through this satirical yet profound fashion language, Bior reveals the exclusion of grassroots laborers from fashion narratives, reconstructing traces of their existence within high fashion’s visual vocabulary.